Car Dealer Magazine has again featured an article about Webzation. The May 2010 issue of the magazine pointed out how Webzation’s Quoteware product is a powerful tool in making used cars look more affordable. In the article entitled 'Hidden gems' a parallel was draw with the success of the government backed scrappage scheme in making new cars more affordable to consumers.
Quoteware allows dealers to highlight to consumers how affordable their stock is by displaying monthly payments against every vehicle. The use of PCP schemes has the added benefit of proving to buyers that they could afford a newer or more prestigious car than they thought possible. As direct lenders don’t offer PCP schemes dealers are also able to demonstrate this USP directly to potential customers at the point at which they carry out their research and long before they enter the car showroom.