The October 2010 issue of Car Dealer Magazine featured an article about Webzation and East Midlands based Sandicliffe Motor Group. The article focused on how Webzation have helped Sandicliffe deliver their web aspirations and how Quoteware has been successful in demonstrating the affordability of Sandicliffe's used car stock and in creating a more interactive user experience.
Lisa Watson Group Financial Services Manager for Sandicliffe commented “PCP is a key part of our used car strategy and we recognised that with so much of our showroom traffic originating from our website if we didn’t take steps to include finance products our opportunity to sell finance could be lost by the time the customer enters the showroom. Webzation has enabled both HP and PCP products to be presented to our online customers and in doing so our website now offers a more interactive experience.”
Nigel Falkiner Sandicliffe Head of Group Marketing added “We simply wanted to highlight the affordability of our stock - including Webzation’s finance calculators has meant that our used cars are now presented with a much greater emphasis on finance and the available options. We know the majority of our customers look to finance a vehicle and the promotion of monthly payments has assisted the Group in reaching record penetration levels.”
Sandicliffe’s website is provided by Bluesky Interactive and they have worked closely with Webzation in delivering this innovative solution. Alan Crane, Bluesky MD commented: "More and more dealers are recognising the benefits of offering customers finance products through their website. Webzation’s tools enable this to be done in a way which greatly increases user interaction which in turn enhances the overall experience. Webzation is an innovative business which offers flexible and reliable software. Webzation’s Videoware solution ensures that the finance products are fully explained in a way which couldn’t be achieved using text alone. We are currently working on some enhancements to Sandicliffe’s website and following the initial success of this solution we intend to make finance even more prominent in future."
