Webaztion are delighted to announce that they will be judging the prestigious Car Dealer Magazine Ewards 2010!
This is the fourth year of the awards which recognise the very best websites in the sector in the following five categories;
1. Single Franchised Dealer
2. Multi Franchised Dealer
3. Car Supermarket
4. Independent Dealer
5. Car Manufacturer
When asked what he would be looking for Webzation CEO James Tew commented; "I simply want to buy a car through your website. How much of the experience can be undertaken online? The sites getting our vote will be those that enable either all or part of the buying process to be fulfilled online. I would expect to see everything from product presentations to the ability to handle part exchanges. A site should also demonstrate the affordability of the vehicle and a way to 'shop and collect'."
Webzation have provided three top tips to those dealers looking to enter this years competition;
1. Finance
Many dealers sell finance to over half of their customers within the showroom. As finance is an intrinsic part of the vehicle sale it needs to be presented early within the buying process. The most effective way is to integrate your full range of products including HP, PCP, Lease Purchase and even Finance Lease within your website. These products will make your vehicles more affordable and therefore more attractive, ultimately creating an engaging user experience for your potential customers.
2. Video
Put yourself into your customer’s shoes – do you want to read the reams of copy that exist within your website? With improved technology, video is a viable alternative. It delivers a consistent message time after time, in a manner that fits your utopian sales process. It’s never assumptive, it will add a high degree of professionalism and doesn’t want the weekends off! Not only will video ensure you stand out from the competition it helps your SEO activities.
3. New Car Offers
In the highly competitive new car market, to stand out from the crowd requires a captivating offer. Whether you email existing customers or generate traffic through effective SEO; by creating specific offer webpage’s you can target customers more effectively. Visiting prospects should be presented with a more rewarding experience and using interactive finance and video will greatly assist. Ensure you have clear ‘Calls to Action’ - online chat, enquiry forms and a dedicated number.
Details on how to enter can be found at Car Dealer Magazine. The closing date for entries is 14th October 2010.
