Webzation has partnered with Trader Media Group’s digital marketing division RAZSOR to power their new dealer finance calculator. The Webzation Quoteware service is now fully integrated across the RAZSOR platform. By including interactive finance calculators alongside their vehicle stock, RAZSOR’s dealers now have access to functionality that has until now been the preserve of larger dealer groups.
Head of Product Strategy for RAZSOR Christopher Parker-Loftus said, ‘We are delighted to announce our partnership with Webzation. Their highly effective tool will allow our dealers to offer real-time finance quotations, covering a range of products, on their RAZSOR website. Potential buyers can tailor quotes to suit their individual requirements and apply online. With 54% of consumers in a recent survey saying that finance information is important in helping with their purchase decision1, we know that this new addition to our product will help increase our dealers lead conversion rates. As a leading digital marketing business it’s important for us to choose the right partners. We had three main requirements - flexibility, speed and ease of integration. It soon became clear that Webzation were the market leaders in all three areas. We look forward to working with the team at Webzation over the coming months and years and seeing the value their products can add to our clients.’
James Tew CEO of Webzation commented ‘I’m thrilled that Webzation has partnered with RAZSOR who are the UK’s largest automotive website provider. This is great testament to the team and is just reward for their endeavors over the last two years. The team has worked exceptionally hard to produce a market-leading proposition and it’s great to receive this recognition from RAZSOR. We are working on a number of exciting new developments and enhancements to our current product range which will further cement our position as the market leader in our field.’
Sources:
1 eDigital Trade Marketing Survey, run on autotrader.co.uk July 2011 1718 responses
